Reader Question--Syrah or Merlot? How does one begin?

Dear YoungVintage:

At a spring release tasting, I spoke with two people about Syrah. The conversation happened because a wine writer and I were tasting some amazing Syrah and I asked her and the winemaker what their favorite varietals were, if they could choose. I said mine was Syrah, and the winemaker at Va Piano Vineyard said that his favorite was Syrah, but he also added that he thinks Syrah is really on its way in, even though it’s a young varietal type, because it is so approachable for young people. It’s big, bad, bold peppery—all the things that I love about it, this guy was saying were the reasons he thought it was a great entry wine for young twenty-somethings.

I asked the Longshadows guy what he thought about that and he disagreed. He just thinks Syrah is a really great wine, and he thinks that Merlot is a better entry wine.

What say you, YoungVintage, about entry wines and about Syrahs?


Gentle Reader,

“Entry wines” are certainly an issue of concern for not only people starting out on their wine (or just plain drinking) path, but for winemakers and wine marketers across the board. How can you prove to someone that they like wine, unless you can magically, psychically determine what will appeal to him or her?

I love Syrah, but New World Syrahs especially tend to be big, bold, smack-you-in-the face wines, and old World Syrah tends to be kind of…stinky. If you have some experience with wine, these can be very appealing, especially if the wine is paired well with food. If your only drinking experience has been with wine coolers at frat parties then Syrah undoubtedly will come as something of a shock. Conversely, hardcore beer drinkers, especially of stouts, are used to earthy flavors and will probably enjoy a Syrah, and find Riesling and other sweeter wines repulsive. It all really depends on previously determined preferences.

I think there are ways to establish what will be a good first wine experience. The best way to figure out what will appeal to a new wine drinker is to go to a big tasting event like Taste Washington Seattle or a new release tasting like the one you attended and just taste through what is available. That way, it won’t feel wasteful if you buy an entire bottle, decide you don’t like it, leave it languishing in the fridge thinking you’ll use it for cooking, until you finally move and have to pour it down the drain. You get to try (and spit and dump) dozens of wines, and get an idea of what you find tasty.

Other than attending a big tasting, here is my rough guide on how to determine a good “entry wine”:

If you like: Guinness
Try: Syrah
A Guinness is a meal. So is New World Syrah. If you like Guinness, you can handle bold flavors, and can appreciate earthly elements.

If you like: Vodka Martinis
Try: Cabernet Sauvignon
You can take the high alcohol and big flavors. Provided you haven’t yet burned your taste buds off with Grey Goose.

If you like: Cosmopolitans
Try: Riesling
Sweet, but not overbearing, Riesling is a good gateway into dry and full white wines.

If you like: Microbrew IPAs
Try: Merlot
If you like complexity in your beer, but don’t like the fullness of a stout, Merlot is a good place to start with wine. With a complex flavor profile, Merlot doesn’t have quite the tannic punch of Syrah.

If you like: 25 year old Scotch
Try: Pinot Noir
Subtle and mellow, Pinot is one of the finer things in life. Though if you’re a devoted fan of expensive Scotch, you probably already drink Pinot Noir…in a gentleman’s club….wearing an ascot.

NB: But seriously, I think Pinot Noir is one of the most versatile wines available. I would suggest anyone try it regardless of wine experience.

If you like: Wine Coolers
Try: Lambrusco
If you like very sweet beverages, this is a good place to start getting your palate used to wine flavors, without a lot of tannin or complexity.

If you like: Bud Light
Try: Chardonnay
Chardonnay is a good place to start for light beer drinkers—both are light and refreshing. Also, note that wine has 120 calories or less per serving.

If you like: Hard Cider
Try: Sauvignon Blanc
There is a crispness to hard cider that’s reflected in the herbaceousness and citrus and apple flavors in Sauvignon Blanc. If you like Strongbow or microbrewed ciders (apple or pear), Sauvignon Blanc is a good place to start appreciating wine.